How placeholder text is negatively affecting your website

Chances are we’ve seen it somewhere or been guilty of doing it. Inserting placeholder text, or fake text in to our web design before filling it with content. We often think nothing of it and know that eventually we’ll plop in some real content to fill that space. You might not see the problem, but this motion is perpetuating the idea that content comes second after design. We all know by now that content is the life blood of our websites, and should be created in juncture with the site design. So then why are we treating it like it doesn’t matter?

In the very early stages of your website’s birth, filler text can be beneficial. You’re still trying to figure out what design would look the best and haven’t quite settled on anything yet. Once you have started seriously building your site, that filler text should take a proverbial hike.

website-contentContent should be the driving force behind a website, not a last minute thought before launch. Utilizing filler text trains your brain to think that the content is a mere commodity.

Designers have explained this phenomenon of relying so heavily on this placeholder text as a desire to complete the build of the website as quickly as possible, with the thinking being that creating content will only slow down the process. They also believe that the content should fit into the design, when really the design should be built around the content. Editors, designers, developers, and writers should all work together when a website is still in the building process to ensure that content and design complement one another.

One of the main problems seen when content takes a backseat to design is that the actual content doesn’t fit nearly the same as the placeholder text did. Your whole design could end up skewed, with your content looking meek in comparison. This ultimately results in a less than mediocre website, which will have a negative impact on engagement, traffic, revenue, and any other aspect of your original goal. Letting your content take a secondary approach can also lead to mistakes such as forgetting where you had filler content and accidentally leaving it there at launch.

Now we’re not saying the content needs to be finished before the design, but it at least should be started. This way, you have an idea of the style and formatting that will work best with both the content and design.  If you’re working on a redesign, let the current content serve as a placeholder until fresh content is applied. This will still give you a better idea of design elements than placeholder text would.

The important thing to remember is that content is the backbone of your website, so it should be treated as such and given a great deal of consideration when building or redesigning your website.


An Effective SEO Process

seo-processSearch engine optimization is all about increasing your website’s visibility on search engine results pages, in order to attract internet searchers to your website. This is important because the traffic you receive from search engines is likely to be highly targeted. This article contains some essential SEO tips that could significantly improve your site’s search engine results page ranking.

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up.

Make sure to have a relevant title and meta description on each page of your site. Without a unique page title, it is very difficult to rank highly in the listings. The meta tag isn’t required for high search rankings; however, it does usually show below your listing in the results so it is useful for encouraging click through.

Your website’s header may be the first thing visitors see, but the footer of your website is also equally important. You can use your footer to your advantage and assist spiders as they navigate through your site by duplicating your main navigation and making sure your footer links are redirecting visitors to your site’s most important pages.

Product feeds can really help bring you business by reaching a broader online audience. Through feeds you will be able to deliver information about your goods such as descriptions, pricing and images. Submit these to comparisons sites for shoppers as well as to search engines. A feed reader can also help customers subscribe to a feed.

Make your page friendly to search engines. Do some research on search engine optimization and incorporate some of the easier tips and tricks into your site. The higher ranked your page the better. Make sure you include keywords in your posts and in your titles. This will make your site easier to find for a search engine crawler.

Use keywords throughout your site to maximize your visibility to search engines. Be sure to choose appropriate and popular keywords that are commonly searched by people looking for information about your products and services. The two most important places to include keywords are the title tag and the page header.

Don’t forget to fill in the ‘About Me’ boxes of all of your social media and forum memberships. These locations are often overlooked, and yet they are the perfect location for a quick elevator pitch on your business. Be sure to include your web address and any social media user names you want to promote.

It is vital to show your customers that you are not just in it for the business. To do this, you can follow certain customers on Twitter to show that your relationship branches further than just a business to business connection. This will improve their loyalty to your company and increase your sales over time.

Make sure your keyword density isn’t too high or too low. A lot of people make the mistake of thinking that the more times their keyword is mentioned, the higher in the rankings they will go. Doing this actually causes the engines to tag your site as spam and keep it low. Try to aim for using your keyword in no more than 7% of the content on your page.

Web Design

Get specific with your key phrases to cut out the competition. For example, if you have a web design company you’re search engine optimizing, “web design” isn’t going to cut it. “Web design for lawyers” or “Toronto web design firm” will bring you more traffic who actually want to buy your services.

At the beginning of this article, we explained why good search engine optimisation is important, so start using some of the ideas mentioned in the tips above and see how high you can get your website ranked. Also be sure to keep up to date with the latest search engine optimization industry news.

Advice From The Pros

betterwebdesignYou need an excellent web site to really succeed these days. If done right, it can give you a leg up on the competition. Most people don’t have the knowledge to design a website. But, these tips can help. In the following article you will find some excellent advice to get you started.

Always check your website from a variety of browsers in different areas of the country or world. What you get on your browser isn’t always what your visitors see on their browser. So keep up with the latest browsers an test them out and check out your website on them. You will also want to send your site to someone that’s using a different operating system so you can see that their browser is compatible with yours.

Avoid using so-called “mystery meat navigation”. This involves using unlabeled images or other elements for the site’s navigation. In many cases, the visitor has to mouse over the buttons to even see what they do. Navigation is best kept simple. Use text links across the top or along the left side of the page.

While you might be inclined to add a lot of bells and whistles to your website, flashing graphics, loud music and neon colors will just distract from the purpose of your website. Visitors who are bombarded by too many sights and sounds might be inclined to leave your website before they even start browsing. Keep the colors simple and the content relevant and your website design will be a winner.

To help your web pages load quickly, you should compress all the images on the website page. If you have images that are compressed then pages will load much faster. Nothing is more frustrating to viewers than waiting for a 250k graphic to load when it should really only be 20k.

It doesn’t matter nearly as much as what your website looks like as much as it matters that the files listed are on the smaller side. The reason for this is that your file sizes directly affect how quickly your website loads. It is critical that your website load quickly for everyone. You must keep in mind that not all visitors will have a fast Internet connection. Perform tests on your website to confirm that it can be quickly loaded, even on the slowest internet connection.

To help you design a website that is free of clutter, do not include any scrolling text on your site. Websites that have things constantly moving back and forth on the screen is really distracting to the visitor. Not only is this distracting and annoying, it screams unprofessional and will cause your visitors to leave quickly.

For your image tags, always try to include a brief description in the ALT attribute. Not only is this good for search engine optimization, but it is also beneficial to the sight-impaired users who rely on screen readers to describe image tag contents. Make your description short and as descriptive as possible.

Make use of your grammar and spell checker. Yes, some mistakes may get passed some of your audience, but it will not get past everyone. You could lose some of your audience because of this, particularly if you make mistakes frequently. Do your best to correct your grammar and spelling on your site.

If you are building a basic website, then a site hosts design tools are fine, but it is not something you want to completely rely on. Going beyond templates means you’ll have a website that stands out, offers your visitors content they’ll come back for and gives you greater profits.

Selecting a good domain name is a very important aspect of website design. When you type an address in the web browser, do you use the famous www sub domain? Most people like to just type the address without using this, meaning you must design your site to be able to accept both.

Graphic Design

While you may wish to play a large role in the design of your site, it is not necessary to undertake the entire project on your own. There are many different components to the web design process, including artwork, user experience, server-side programming, content writing, and optimizing for search engines. You should not feel ashamed to get help in the areas you feel least comfortable. You can hire a professional or a company to assist you with anything that you’re unfamiliar with.

In conclusion, how you succeed in the online world depends on how your site is designed. This will ensure you stay ahead of the competition. The key is to understand what makes your web build a solid venture and what will cause it to collapse as soon as it goes live. The above tips will help you properly design your website.

Web Design: Make A Site That Is Amazing

In today’s business world everyone seems to have a website, but if you are not familiar with how to build one then it could be a problem. However, it is not that difficult since there are many software programs on the market that make it easy for any new business to create a nice website. Continue on for some great web design tips.

When you are designing a website, it is important to have proper spelling and grammar. In addition to running spell-check on your content, ask a friend or co-worker to proofread everything. Having good spelling and grammar on your website will help give it a professional feel and your visitor will be more likely to return.

When you are creating graphics or photos for your website, be sure to keep the file size small. If your graphics are too large, your page will load slowly and your visitors will leave. You can find many free or inexpensive graphics programs online that will optimize your images before you load them to your website.

Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.

If you want your site visitors to spend as much time as possible on your site, make text easy to read. One of the most common design mistakes is using graphic backgrounds with patterns or dark colors; combine this with equally dark text and you have a recipe for disaster. Unless the text is clear and easy to read, your site will not be a success.

Use free alternatives to pay web design software whenever possible. A lot of users think they have to buy pricey applications, but many free programs are out there to give you a hand. Finding good free software does require a bit more legwork, however.

For the best layout, make sure that the colors you choose for the background and font are restful to the eyes. Choosing moving backgrounds or neon colors can make it hard for people to read, and they may navigate to another web site. However, include pictures to break up your content and make the site complete.

Make sure to ensure priority of your user’s needs. As a web designer, it is your job to always keep your attention tuned to the needs of your user. They should include interaction, usability, accessibility and the overall users experience. These considerations deserve your primary attention. Try to make sure you look at your site from the perspective of your visitors as you design it.

Any links you place on your site should have text content. Links should include a description so visitors understand what they’re clicking. It is very easy for visitors to your page to accidentally hit a link if it has no text content.

Take the time to actually use your site as you are building it. Running usability and user interaction tests early in the game can really save you frustration in the long run. Continue testing it out as you improve and expand your website.

Make sure that you periodically go back and try to remember all that you’ve learned thus far. One of the biggest problems people have when they first start out with web design is that they learn one or two things and forget them a couple of days later, which can hurt their website progress.

If you can, you should include “site searching” on your home page, as well as any other pages. This will ensure that visitors can access the knowledge you have to give, and that they came to your site to find. The time and effort required to set up a site search capability are practically negligible, especially when weighed against the very significant benefits.

Graphic Design

Keep in mind the fact that you don’t need to design your entire website by yourself. Creating a comprehensive website will require knowledge in design, programming, interface, content and SEO. There is no shame in getting help when you need it. You can hire a professional or a company to help you with tasks you need to learn more about.

As stated in the above article, pretty much every business today has a website and if you know how to follow some simple software programs, then designing a site is easy. Apply the tips that you have learned in this article so you can get your business an online presence it deserves!

Designing A Great Web Site With Ease

web-designCreating your own website can be a bit difficult if you don’t know what you are doing. There are many design choices to make and many ways to code the site itself. Luckily, the web design tips in the following article will give you enough information to make creating your website an easy task.

Incorporate a tagline prominently on your website. A good tagline is a central motto or exclamation that lets a reader know what your website is focused on. Having a tagline is important; most users know if they will stay on a page after about eight seconds, so you need to do whatever it takes to keep their attention.

Avoid using so-called “mystery meat navigation”. This involves using unlabeled images or other elements for the site’s navigation. In many cases, the visitor has to mouse over the buttons to even see what they do. Navigation is best kept simple. Use text links across the top or along the left side of the page.

Make sure your webpages aren’t too long. You only get one chance to make a first impression, and if your most important content is “below the fold,” it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.

Always ensure you are giving meaningful feedback, as this is what creates the communication between a website and its visitors. For example, if an action taken by a visitor results in an error, do not simply display “error occurred.” Instead, provide a message that explains what happened and how the visitor can correct the error by taking a different action. Without this feedback, visitors are more likely to grow frustrated and just give up by leaving your website.

If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.

Every page of your website should have a way to return to the main page, or “home.” This ensures that when users navigate deeper into your site, they always have a way to start over if they lose place of what got them to the page they are on currently.

Create a scalable and reliable website. As technology advances and monitors keep changing, you can’t test your site across all platforms and screen sizes. Make sure the design, hosting, and code is scalable. Do this by making sure it’s error-free and making the loading smooth. This helps you create a good design that works for many circumstances.

For creating your own website, try using Adobe Dreamweaver. This simple software allows anyone to get a site up and running quickly. There are lots of features and many layouts and templates for you to use. You can preview your site before finalizing it.

In order to evaluate your web design skills accurately, it’s a good idea to start off with small, simple websites where your successes and shortcomings will be easy to spot. If you begin by creating only a few pages, it will be easier to gradually build your confidence.

As you design a site, look to your target audience. Ask them what is important in the sites they like. This is key to designing a good site that is tailored to your audience. You want to create a site that your viewers enjoy visiting.

Do tests on your site to make sure that it’s up and running properly on different operating systems and different type of browsers as well. When you do this you then cover all of your tracks and make sure that as many users as possible are able to browse through your site.

Graphic Design

Do not feel that you have to hand-craft every portion of your website on your own. Web design requires a thorough understanding of a lot of different things, such as web programming, content creation, search engine optimization, user interface design and graphic design. There is no shame in getting help when you need it. When it comes to those web design areas that you lack expertise in, hiring a specialist or a professional company may be well worth the cost.

In conclusion, due to the different things that go into a website site, such as the overall design and coding, it can be difficult to create one without the proper information. The web design tips from this article will help anyone create a website from scratch with great speed and ease.